What do baby boomers have in common with the babe and hunk in these pictures? Not too much; don't get your hopes up.
These bare beauties are going to sell boomers the hearing aids we need, or will need very soon. Wait. Not hearing aids... PCA's - Personal Communication Aids.
Boomers totally accept being four-eyed. Glasses are fashionable; moreover , they suggest intelligence, wisdom, and possibly flair. When it comes to hearing aids, however, boomers will disguise their hearing losses more often than any other disabling or deteriorating condition. Hearing aids make them feel "old," "weak", and "frail" - everything that boomers refuse to be. Heck, my senior-age parents won't even wear hearing aids.
But yesterday's gone.... And my rocked-out ears say thank you.
The new ear pieces are not "hearing aids." They are PCA's, "personal communication aids." And the PCA is the "ultimate high-tech accessory."
The Aura of Audéo
RSS Feed (xml)
No comments:
Post a Comment